Many of us in the industry had very mixed reactions to the news of Interbike being held in Anaheim next year. I personally hated the idea of it. “DON’T DO IT! Bad move”, I told an interviewer from Interbike at the 2010 show a couple weeks back. I thought it was set in stone and this would be the last show in Vegas.
5 minutes ago I get an email stating they reversed their decision and decided to keep it in Vegas. I guess I wasn’t the only one that wanted to keep it in Vegas. I’m stoked about the decision. I didn’t think it was possible. I say keep it in Vegas. Why ruin a good thing?
Yes I know Vegas is completely distracting but can work and play not be balanced? Does Vegas make it more difficult to work? What are your thoughts?
Continue reading to see the official press release from Interbike:
I would like to thank you for attending the 2010 Interbike show in Las Vegas. With your support, this year’s event was able to attract more than 1,200 brands and 550-plus members of the media. As a result of this intense coverage the cycling industry was exposed to a global audience via endemic cycling media, along with prominent mainstream outlets such as USA Today, NBC, the Wall Street Journal and many more.
Due to the overwhelmingly positive response to this year’s show and the countless conversations we have personally had with retailers and exhibitors regarding the future dates and location of Interbike, we are reversing our earlier decision to move the 2011 show to Anaheim in August.
While we will never be able to achieve a complete consensus among the global audience of 24,000 people and more than 5,000 businesses that attend and exhibit at Interbike, at this point in time it’s clear that the industry prefers September dates in Las Vegas. Given that, we are announcing that the 2011 Interbike show will return to the Sands Expo and Convention Center in Las Vegas September 14-16, with the OutDoor Demo taking place at Bootleg Canyon on September 12-13. The 2012 show also will be held at the Sands in Las Vegas September 19-21, with the Demo to be held September 17-18.
Interbike has always been–and will continue to be–the industry’s show and will always keep the needs of our retailers firmly in mind. At the end of the day, your commitment to cycling retail drives this industry, and without your participation Interbike doesn’t exist. We have heard your passion and commitment to this event and we want you to know that we are listening. We believe the new direction will best serve the current needs of the marketplace.
As we craft future strategies for Interbike, we will make every effort to ensure we are working with a broad base of retailers, exhibitors, media and advocates to continue to deliver a dynamic, efficient and unifying event for the US marketplace. We also will continue our commitment to providing more value at Interbike by showcasing emerging trends, increasing industry networking opportunities, and continuing to provide relevant and timely business education.
Thanks again for your support in 2010 and we’ll see you at Interbike in 2011,
Interbike Show Director